Grand Strategy

Christ-like Disciples Among All Peoples | Gospel Content in Every Language
Draft 1
June 2026

Vision

FULFILL THE GREAT COMMISSION BY MAKING CHRIST-LIKE DISCIPLES OF ALL PEOPLES FROM EVERY NATION

“And this gospel of the kingdom shall be preached in all the world for a witness unto all nations; and then shall the end come.” Matt 24:14

“For as lightning that comes from the east is visible even in the west, so will be the coming of the Son of Man.” – Matt 24:27

Things can be shared on the Internet as fast as lightning. The social media platforms provided by big-tech are a huge opportunity. Many have unlocked the algorithms for their own personal gain, but we can harvest them for the glory of God.

Context

How might we describe the digital mission field?

1 Attention

The world has entered an age in which attention is one of the most valuable commodities on earth. Major technology platforms compete for human attention and monetize the time people spend watching, scrolling, liking, sharing, commenting, and returning.

Many people spend hours each day moving through short videos, reels, posts, recommendations, and messages. Much of this content is shallow, distracting, or spiritually empty. Yet the attention itself reveals something important: people are searching, listening, laughing, grieving, learning, arguing, and wondering in digital spaces.

The mission field is not only across oceans. It is also in the pocket, on the screen, in the feed, and in the algorithm.

2 Connectivity

Most people in the world are now reachable through some form of digital technology. Even in places where traditional missionary access is limited, digital access may be present. Phones have become windows into the world, and the Internet has become a shared marketplace of ideas, stories, desires, fears, and beliefs.

This should affect the way we think about mission. The question is not whether the Church should use the Internet. The question is whether the Church will use it with excellence, faithfulness, courage, and a clear discipleship pathway.

3 Content Quality

People do not stop scrolling for content simply because it is true. They stop when it is compelling. They continue watching when it is engaging. They respond when it speaks to a real question, longing, wound, or desire.

Therefore, gospel content must not be careless, boring, manipulative, or cheaply produced. It must be worthy of the message it carries. Each piece of content should have an engaging hook that is hard to skip, a satisfying resolution that rewards attention, and a clear call to action that invites the viewer into a next step.

The content must be biblically faithful and platform-native. It must understand the language of the algorithm without becoming captive to the values of the algorithm.

4 Language

Much of the Internet’s high-quality Christian content is concentrated in English, but most Internet users do not speak English as their first language. This is not merely a barrier; it is a strategic opportunity.

People generally prefer content in their own language. Recommendation systems are more likely to serve users content that matches their prior engagement, language, culture, and interests. If excellent gospel content can be produced in evergreen formats and then localized with the help of AI and native speakers, it can be multiplied across many languages far faster than traditional production models allow.

The strategy must therefore be multilingual from the beginning, not as an afterthought.

5 Algorithmic Audiences

Big-tech platforms do not show everyone the same content. They learn what users engage with and then show them more of what seems relevant to them. This means a single generic channel will not reach the world.

To reach many peoples, languages, subcultures, and interest groups, we will need many channels. Some will be organized by language. Some by people group. Some by worldview. Some by felt need. Some by life stage. Some by common digital interests. Each channel must be built for the audience it is trying to reach.

A global strategy requires hundreds, and eventually thousands, of targeted digital outposts.

6 From Viewers to Disciples

Views are not disciples. Likes are not repentance. Followers are not churches. A content strategy without a discipleship pathway will produce awareness but not obedience.

The call to action must connect interested viewers with real people: mentors who can pray, answer questions, open Scripture, walk with seekers, help new believers grow, and establish them into local churches. The digital doorway must lead to embodied discipleship and local Christian community.

The integrated strategy is therefore:

Christ-centered content + clear call-to-action + folowup + local church connection

A flash of lightning

How might we reach people staring at their phones and guide them into Christ-like discipleship?

The challenge before us is this:

Billions of people are reachable through digital platforms, but most of the content capturing their attention does not point them to Christ, and most gospel content does not provide a clear pathway into discipleship and local church life.

Therefore, this strategy is both a content strategy and a discipleship strategy. It seeks to publish excellent Christ-centered content across the major digital platforms and connect responsive viewers with trained mentors and local churches.

The following draft key results describe measurable progress toward that goal. These dates and numbers should be refined as capacity, funding, partnerships, and field realities become clearer.

1 Evergreen Gospel Content Library

Goal: A foundational library of high-quality, evergreen gospel content is created, reviewed, and ready for localization by December 31, 2026.

This library will include short-form videos. The content will address core gospel themes, common spiritual questions, objections to Christianity, testimonies, biblical stories, prayer, forgiveness, suffering, identity, hope, eternity, discipleship, and the person of Jesus Christ.

Every piece of content should be built with four essential components:

A compelling hook that earns attention.
A truthful and satisfying resolution that points to Christ.
A clear call to action.

This library should be evergreen, meaning it is not dependent on trends that disappear quickly. Trend-based content may be useful, but the foundation should be durable content that can be reused, translated, remixed, and republished across many channels and languages.

Impact: The global Church has a growing reservoir of biblically faithful, high-quality digital content that can be adapted for evangelism and early discipleship among many peoples.

2 Audience-Specific Channel Network

Goal: Hundreds of targeted channels are launched across major digital platforms, each with a defined audience, publishing rhythm, content strategy, and discipleship pathway.

Because algorithms distribute content based on user behavior and interest, the strategy requires many channels rather than one central broadcast. Each channel should be built around a specific audience.

Possible channel categories include:

Language-specific channels.
People-group-specific channels.
Youth and young adult channels.
Channels for spiritual seekers.
Channels for skeptics and doubters.
Channels addressing suffering, anxiety, shame, addiction, loneliness, or family brokenness.
Channels built around testimonies, Bible stories, prayer, apologetics, or discipleship.
Channels for restricted or sensitive contexts, designed with appropriate security and wisdom.

Each channel should publish consistently. Consistency builds trust with audiences and gives platform algorithms enough data to understand who the content is for. Each channel should be evaluated by both digital metrics and discipleship metrics.

Digital metrics may include watch time, retention, completion rate, shares, saves, comments, direct messages, and click-throughs. Discipleship metrics should include meaningful conversations, prayer requests, mentor connections, Bible engagement, professions of faith, baptism pathways, local church connections, and new believers becoming witnesses.

Impact: The gospel becomes present in the digital spaces where people already spend time, and platform distribution systems are used to place Christ-centered content before specific audiences at scale.

3 Mentor and Local Church Pathway

Goal: Every active channel has a clear call-to-action pathway that connects responsive viewers with trained mentors and, wherever possible, faithful local churches.

The call to action is the bridge between content and discipleship. It should be simple, clear, and repeated often. Examples include:

“Message us if you want prayer.”
“Tap to learn more.”
“Talk with a mentor in your language.”
“Find a local church near you.”
“Begin following Jesus today.”

Mentors must be trained to respond with humility, biblical faithfulness, cultural wisdom, and pastoral care. Their role is not to win arguments but to help people take the next step toward Christ.

The mentorship pathway should include:

Intake and response systems.
Language and location matching.
Basic mentor training.
Prayer and Scripture engagement.
Handoff to local churches.
Ongoing care for new believers.

The strategy should assume that some viewers are curious, some are hurting, some are hostile, some are isolated, and some are ready to follow Jesus. Mentors must be equipped to discern the moment and respond faithfully.

Impact: Digital engagement becomes relational discipleship, and responsive viewers are guided toward Scripture, prayer, obedience, baptism, Christian community, and local church life.

4 Global Volunteer, Prayer, and Partnership Network

Goal: A global network of creators, social media experts, mentors, prayer partners, churches, and evangelical organizations is mobilized in every major region.

This strategy requires many kinds of workers.

We need social media experts who understand platforms, formats, hooks, editing, analytics, distribution, and audience growth. We need theologians and pastors who can help ensure biblical faithfulness. We need native speakers who can review localized content. We need mentors from many nations who can walk with seekers and new believers. We need prayer partners who will intercede for specific channels, people groups, and conversations. We need churches and evangelical organizations that can receive, disciple, and care for people who respond.

Partnerships should be formed around shared evangelical conviction, local church commitment, and a willingness to collaborate rather than compete. The aim is not to build a single organization’s audience but to serve the global Church in fulfilling Christ’s mission.

Impact: The work becomes a movement of the Church rather than a media project, with believers around the world participating according to their gifts.

Impact

How might we turn digital attention into enduring discipleship?

This grand strategy aims to reshape how the Church approaches digital mission by integrating content creation, gospel proclamation, AI-enabled localization, social media distribution, personal mentorship, prayer, and local church connection into one coherent pathway.

The desired impact is not merely that Christian content receives more views. The desired impact is that people from every nation encounter Christ, respond to the gospel, are discipled by mature believers, become established in local churches, and grow into Christ-like disciples who make disciples.

We envision a global Church that sees digital platforms not as distractions to complain about but as mission fields to enter with wisdom, courage, excellence, and love.

The pathway is thus:

Attention becomes encounter.
Encounter becomes conversation.
Conversation becomes discipleship.
Discipleship becomes church connection.
Church connection becomes maturity.
Maturity becomes multiplication.

Partner with us to make Christ known in every feed, every language, every people group, and every nation.